The Toyota Crown, a legendary nameplate that once symbolized Japanese automotive luxury, is making a comeback for the 2025 model year. This time around, the Crown adopts a more modern and sophisticated approach, targeting a new generation of discerning car buyers.
A Storied Legacy Reborn
For decades, the Toyota Crown reigned supreme as the automaker’s flagship sedan in Japan. Renowned for its comfort, technology, and premium features, the Crown embodied Japanese automotive excellence. However, as market preferences shifted towards SUVs and crossovers, the Crown faded from the North American market in 2017.
A Four-Tiered Approach to Luxury
The 2025 Toyota Crown returns in a bold new form, offering a variety of grades to cater to diverse buyer preferences. Here’s a quick breakdown of the four available trims:
- XLE: The entry-level XLE strikes a balance between luxury and affordability, featuring a comprehensive suite of standard features.
- Limited: The Limited grade elevates the Crown experience with additional comfort and technology upgrades.
- Nightshade: The Nightshade edition injects a dose of sporty flair with unique blacked-out exterior accents.
- Platinum: The top-of-the-line Platinum grade represents the pinnacle of Crown luxury, boasting the most advanced technology and premium appointments.
Standard All-Wheel Drive for Confidence in All Conditions
No matter which grade you choose, the 2025 Toyota Crown comes standard with all-wheel drive. This ensures exceptional handling, traction, and stability in all weather conditions, making the Crown a compelling choice for year-round driving.
Hybrid Powertrains for Efficiency and Performance
The 2025 Crown offers two distinct hybrid powertrain options to suit your needs. The Toyota Hybrid System (THS) delivers a proven blend of efficiency and power, perfect for everyday driving. For those seeking a more exhilarating experience, the Hybrid MAX system, available exclusively on the Platinum grade, provides a significant boost in power without sacrificing fuel economy. Here’s a closer look at each powertrain:
- Toyota Hybrid System (THS): This system pairs a 2.5-liter four-cylinder engine with electric motors for a combined output of 239 horsepower. It achieves an impressive EPA-estimated 41 mpg combined city/highway fuel economy, making it a great choice for drivers who prioritize efficiency.
- Hybrid MAX: This more powerful option combines a 2.4-liter turbocharged four-cylinder engine with electric motors to deliver a total of 340 horsepower. Despite the increased performance, the Hybrid MAX still delivers a respectable EPA-estimated 30 mpg combined city/highway fuel economy.
A Luxurious and Tech-Savvy Interior
Step inside the 2025 Toyota Crown, and you’ll be greeted by a cabin designed for comfort and sophistication. High-quality materials like leather-trimmed seats and soft-touch surfaces create an inviting atmosphere. The heated and ventilated front seats provide the driver with a commanding view, while a heated steering wheel ensures warmth on chilly mornings. A panoramic sunroof adds to the airy and spacious feel of the interior.
Technology at Your Fingertips
The 2025 Crown is brimming with cutting-edge technology to keep you connected, informed, and entertained. A prominent feature is the 12.3-inch digital gauge cluster that displays essential driving information in a crisp and clear format. The infotainment system features a large touchscreen display that integrates seamlessly with Apple CarPlay and Android Auto for smartphone connectivity. Other notable tech features include:
- Wireless charging: Keep your compatible devices powered up on the go.
- USB ports: Charge and connect your devices with ease.
- JBL Premium Audio system (available): Immerse yourself in high-fidelity sound with a premium audio system from JBL.
Advanced Safety Features
The 2025 Toyota Crown prioritizes safety with a comprehensive suite of Toyota Safety Sense 3.0+ features. This advanced driver-assistance system includes:
- Pre-Collision System with Pedestrian Detection
- Automatic High Beams
- Lane Departure Alert with Steering Assist
- Road Sign Assist
- Full-Speed Range Dynamic Cruise Control with Lane Tracing Assist
These features work together to help you stay aware of your surroundings and avoid potential collisions.
Pricing and Availability
Toyota has not yet announced pricing for the 2025 Crown. However, based on its features and positioning, we expect it to start in the mid-$40,000 range for the XLE grade and climb to around $55,000 for the top-of-the-line Platinum model. The 2025 Crown is expected to arrive in dealerships sometime in late 2024 or early 2025.
A Closer Look at the 2025 Toyota Crown Grades
Let’s delve deeper into the specific features and amenities offered by each of the four 2025 Toyota Crown grades:
- XLE: The entry-level XLE strikes a fantastic balance between value and features. It comes standard with the 2.5-liter four-cylinder hybrid powertrain, 18-inch alloy wheels, LED headlights and taillights, heated fabric seats, a dual-zone automatic climate control system, and a power moonroof. The XLE also boasts a comprehensive infotainment system with a 12.3-inch touchscreen display, Apple CarPlay, Android Auto, and a six-speaker sound system.
- Limited: The Limited grade elevates the Crown experience with additional comfort and technology upgrades. It builds upon the XLE’s features with heated and ventilated leather-trimmed seats, a JBL® 11-speaker premium audio system, a wireless charging pad, a head-up display (Platinum grade only), and a panoramic fixed glass roof with a power sunshade. The Limited also offers driver-selectable drive modes for a more personalized driving experience.
- Nightshade: For those who crave a sportier aesthetic, the Nightshade edition injects a dose of attitude. This grade features all the standard equipment of the Limited but with a distinct blacked-out exterior treatment. This includes black 21-inch alloy wheels, black exterior accents on the mirror caps, door handles, and grille, and unique Nightshade badging. The Nightshade edition caters to a buyer who prioritizes a stylish and head-turning presence on the road.
- Platinum: The pinnacle of Crown luxury lies in the Platinum grade. This top-of-the-line trim boasts the exclusive Hybrid MAX powertrain for those seeking exhilarating performance without sacrificing fuel efficiency. The Platinum grade pampers occupants with semi-aniline leather-trimmed heated and ventilated seats with a unique two-tone color scheme. Additionally, it offers a 12.3-inch digital instrument cluster alongside the standard 12.3-inch touchscreen infotainment system. For the ultimate in convenience, the Platinum grade includes a surround-view camera system and a digital rearview mirror.
A Strong Contender in the Premium Sedan Segment
The 2025 Toyota Crown marks a significant return for a legendary nameplate. With its refined design, luxurious interior options across various trims, advanced technology, and efficient hybrid powertrains, the Crown is poised to become a strong contender in the competitive premium sedan segment. Whether you’re a longtime admirer of the Crown’s legacy or a discerning buyer seeking a sophisticated and technologically advanced sedan with a choice of features and a range of personalities, the 2025 Toyota Crown is definitely worth a closer look. @via Car Division.
