The Stevia Market in North America is expected to grow from US$ 122.83 million in 2021 to US$ 212.38 million by 2028; it is estimated to grow at a CAGR of 8.1% from 2021 to 2028.
The North America Stevia Market: Growth Drivers and Key Players
The North America Stevia Market features a competitive landscape with both domestic and international players, including Ingredion Incorporated, PureCircle, GLG Life Tech Corporation, ADM, and S&W Seed Company, among others. These companies are actively investing in innovation and product development to enhance stevia’s taste and quality, attracting a broader consumer base.
Growing Consumer Demand for Healthier Alternatives
Rising health consciousness among North American consumers is a major driver of stevia adoption. Increasing cases of obesity, diabetes, and hypertension have shifted preferences toward nutritious, low-calorie sweeteners. Consumers are increasingly aware of stevia’s benefits, such as weight management and blood sugar control, fueling North America Stevia Market growth.
Technological Advancements and Industry Developments
Innovations in stevia cultivation and processing have significantly improved product quality and cost efficiency. For example:
- In 2019, PureCircle introduced a high-yield stevia leaf variety, enhancing taste and supply chain efficiency.
- The same year, PureCircle partnered with Merisant to ensure long-term access to premium stevia ingredients for zero-calorie sweeteners.
Market Trends and COVID-19 Impact
The North America Stevia Market is highly fragmented, with numerous regional and global players competing for market share. The shift toward natural sweeteners is further supported by:
- Rising diabetes rates (projected to reach 641 million cases globally by 2040).
- Government and WHO recommendations to reduce sugar intake, promoting stevia as a healthier alternative.
The COVID-19 pandemic initially disrupted production and supply chains in early 2020. However, it also accelerated the demand for health-focused food products, including stevia. Consumers increasingly sought low-sugar, immunity-boosting options, reinforcing stevia’s position as a preferred natural sweetener.
Future Outlook
With growing health awareness and continuous innovation, the North America Stevia Market is poised for sustained expansion. Companies are expected to focus on improving taste profiles and production efficiency to meet rising consumer expectations. As dietary preferences evolve toward sugar-less and low-calorie alternatives, stevia will remain a key player in the sweetener industry.
North America Stevia Market Segmentation
North America Stevia Market -By Type
- Whole Leaf
- Powder
- Liquid
North America Stevia Market -By Application
- Dairy and Frozen Dessert
- Bakery and Confectionery
- Tabletop Sweetener
- Beverages
- Others
North America Stevia Market – By Country
- US
- Canada
- Mexico
North America Stevia Market – Company Profiles
- Cargill, Incorporated
- Ingredion Incorporated
- Tate & Lyle PLC
- GLG Life Tech Corp
- The Archer-Daniels-Midland Company
- S&W Seed Company
- Morita Kagaku Kogyo Co., Ltd.
- PureCircle
Other Reports:
North America Bacon Market: https://penzu.com/p/5e1282e2d3957c04
North America Foot Orthotic Insoles Market: https://postyourarticle.com/north-america-foot-orthotic-insoles-market-overview-development-history-strategic-2027/
North America Hospital Gowns Market: https://business-news-insights.blogspot.com/2025/04/north-america-hospital-gowns-market.html
North America Vegan Cheese Market: https://sites.google.com/view/vegan-cheese-/home
About Us:
Business Market Insights is a market research platform that provides subscription service for industry and company reports. Our research team has extensive professional expertise in domains such as Electronics & Semiconductor; Aerospace & Defense; Automotive & Transportation; Energy & Power; Healthcare; Manufacturing & Construction; Food & Beverages; Chemicals & Materials; and Technology, Media, & Telecommunications.
Author’s Bio:
Suryakant Gadekar
Senior Market Research Expert at Business Market Insights
