Nowadays, customers prefer to do their own research about a brand and its products before making a purchase rather than relying on advertisements alone. Therefore, blogs can help establish a solid brand voice and give your audience the chance to learn about your brand conveniently.
However, using your own blog for marketing might not get you the exposure you want. To reach a wider audience, you need to capitalize on guest posting. Guest posting a novel technique that many digital marketers are yet to fully understand.
In this guide, we will expose the power of guest posting and how to pitch quality guest posts to content marketing company.
What is guest posting?
Guest posting is a content marketing technique that involves writing and publishing articles for other brand’s websites. These articles are credited to the writer by including your byline or are acknowledged as being written by a guest author.
Writing guest posts for a content marketing company is a great tactic for building a personal brand and getting new audiences. There are more benefits of guest posting, let’s dive deeper into some of the major benefits.
Benefits of guest posting
Build high quality backlinks
In determining your SEO ranking, search engines consider the number of high quality links that lead to your website. Guest posting gives you the opportunity to get organic high quality backlinks which serve as a reference to your company. However, before writing a guest post on a company’s website, there must be an agreement that allows you to include backlinks to your website.
Improve company’s brand awareness
For your brand to thrive, you need to let people know about the product and services you offer. Guest posting services in India writes and publishes high-quality content to favour your brand.
You must ensure that the content is valuable and showcases the solutions your brand has to cater to the needs of your target audience.
Get more traffic and build a community
Publishing content on reputable websites such as a content marketing company helps you to get referrals to your site. The huge audience of that website can be persuaded through your engaging content to refer to your website.
With this new audience, you can build a community of loyal customers. Then, share information regarding your brand which builds a relationship with your customers.
Better credibility and trust
Guest posts give you the opportunity to showcase your knowledge regarding industry specific subjects. Thus, you build credibility for yourself and your brand and trust with your audience.
By showcasing your expertise, satisfied customers will keep coming back and with reviews that will further attract new customers and build trust.
Generation of leads
Guest posting services in India help to publish guest posts on sites that have an impressive number of traffic. These sites provide an avenue to connect with individuals who are already interested in your company. Make sure to include CTAs at the end of your relevant post to direct the individual on the next step to take.
How to pitch guest posts to content marketing company?
Pitching a guest post to a content marketing company or other blog sites involves some technical procedures. Follow these 3 easy steps have to ensure that your guest post pitch is accepted
Step 1: Define your goals
Defining your goals gives you direction on the type of content to write, your target audience and the sites to pitch to. From the benefits of guest posting we described earlier, you can align our goals to better suit your brand.
Step 2: Find guest posting opportunities
Before you even start anything, you need to find a site accepting guest bloggers or site contributors. There are several ways to do that. You can;
- Use Google or social media to find sites that accept guest posts
- Check out your competitors and find out where they are guest posting
- Use analytic to analyze sites and see where their inbound links are coming from.
- Check out pages that list sites that accept guest posts
Getting these opportunities from a content marketing company or other websites related to your niche is a big step. However, you have to assess them to ensure that they are good for your brand.
Here are some areas to assess:
- The site’s traffic, followers and subscribers
- The type of content on their blog page
- The site’s domain authority
- Whether or not they give credit to guest bloggers
Step 3: Create a superb guest post idea and submit your pitch
Trustworthy sites will not accept just any type of guest post pitch. Therefore, you must come up with fresh creative ideas that will be irresistible to reject. While brainstorming for content ideas, your main focus should be bringing additional value to the guest site.
After this is achieved, you can now reach out to the person in charge of the site and pitch your idea.
Conclusion
A renowned content marketing company uses this technique to boost their marketing efforts and achieve timely goals. Guest posting is a win\win situation for both parties involved. For the writer, it is an opportunity to reach a wider audience, and for the guest site, it is an avenue to maintain the steady flow of fresh content.