The North America Artificial Intelligence in Marketing Market is expected to reach US$ 35,863.11 million by 2028 from US$ 5,192.21 million in 2021. The market is estimated to grow at a CAGR of 31.8% from 2021 to 2028.
Cloud Computing: Lowering Barriers for AI Adoption in Business Analytics
Cloud computing has significantly reduced the entry barrier for smaller companies looking to leverage compute-intensive business analytics—previously a domain dominated by large corporations. By providing scalable, cost-effective access to AI tools, cloud-based solutions are accelerating AI adoption across industries. With no need for upfront capital investments in hardware, businesses can deploy AI-driven applications faster, gaining a competitive edge. The cloud’s flexible infrastructure supports diverse use cases, enabling companies of all sizes to harness AI for innovation and growth.
North America Artificial Intelligence in Marketing Market Overview:
North America—comprising the U.S., Canada, and Mexico—is a global leader in technological innovation, infrastructure, and living standards. The region’s highly competitive markets are driven by customer demand for high-quality products and applications, pushing businesses to continuously innovate. The North America Artificial Intelligence in Marketing Market is fueled by:
- The rapid expansion of big data analytics and AI-driven technologies.
- Increasing adoption of customer-centric marketing strategies.
- Strong government support for innovation and a robust industrial base.
The U.S. and Canada, in particular, benefit from high purchasing power and a thriving tech ecosystem. However, economic growth in the region remains sensitive to industrial fluctuations.
Impact of COVID-19 on North America Artificial Intelligence in Marketing Market
The pandemic had a dual effect on North America Artificial Intelligence in Marketing Market sector:
- Short-term disruptions: Overhead costs, including sales, R&D, and administrative expenses, declined due to pandemic-related restrictions.
- Long-term growth: Despite challenges, businesses optimized cost structures, leading to improved earnings. Government-deemed essential projects continued, and demand for AI solutions surged as companies prioritized digital transformation.
By April 2021, the U.S. alone reported over 32 million COVID-19 cases, accelerating the shift toward AI-driven marketing strategies.
Strategic Insights: AI in Marketing for North America
To succeed in North America Artificial Intelligence in Marketing Market landscape, businesses must leverage data-driven insights to stay ahead of trends, identify untapped opportunities, and differentiate themselves from competitors. Key strategies include:
- Anticipating market shifts through advanced analytics.
- Developing unique value propositions to capture emerging segments.
- Adopting a future-oriented approach to sustain long-term growth.
By making informed, strategic decisions, stakeholders—whether investors, manufacturers, or service providers—can maximize profitability and achieve their business objectives in this dynamic and rapidly evolving market.
NORTH AMERICA ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SEGMENTATION
North America Artificial intelligence in Marketing Market -By Offering
- Solution
- Services
North America Artificial intelligence in Marketing Market -By Application
- Social Media Advertising
- Search Advertising
- Dynamic Pricing
- Virtual Assistant
- Content Curation
- Sales & Marketing Automation
- Analytics Platform
- Others
North America Artificial intelligence in Marketing Market -By End- Use Industry
- BFSI
- Retail
- Consumer Goods
- Media and Entertainment
- Others
North America Artificial intelligence in Marketing Market -By Country
- US
- Canada
- Mexico
North America Artificial intelligence in Marketing Market -Company Profiles
- Accenture
- Adobe
- Affectiva
- Amazon Web Services
- Bidalgo
- CognitiveScale
- IBM Corporation
- Microsoft Corporation
- Novantas (Amplero), Inc.
- Oracle Corporation
- Salesforce.com, inc.
- SAP SE
- SAS Institute Inc.
- Xilinx, Inc.
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About Us:
Business Market Insights is a market research platform that provides subscription service for industry and company reports. Our research team has extensive professional expertise in domains such as Electronics & Semiconductor; Aerospace & Defense; Automotive & Transportation; Energy & Power; Healthcare; Manufacturing & Construction; Food & Beverages; Chemicals & Materials; and Technology, Media, & Telecommunications.
Author’s Bio:
Suryakant Gadekar
Senior Market Research Expert at Business Market Insights
