The artificial intelligence market in North America, is expected to reach US$ 35,863.11 million by 2028 from US$ 5,192.21 million in 2021. The market is estimated to grow at a CAGR of 31.8% from 2021 to 2028. Cloud computing is reducing the entry barrier for smaller companies seeking to profit from compute-intensive business analytics that was previously only open to the large corporations. Smaller companies are increasingly gaining access to AI. These cloud-based AI solutions effectively allow and enhance the adoption of AI. Cloud-based applications and services can provide users with immediate access to hardware services with no upfront capital investments, resulting in a faster time to market in many industries. Hence, the cloud has become an adaptable infrastructure that can be shared by different end users who may use it in a variety of ways.
The List of Companies
- Accenture
- Adobe
- Affectiva
- Amazon Web Services
- Bidalgo
- CognitiveScale
- IBM Corporation
- Microsoft Corporation
- Novantas (Amplero), Inc.
- Oracle Corporation
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By Offering
- Solution
- Services
By Application
- Social Media Advertising
- Search Advertising
- Dynamic Pricing
- Virtual Assistant
- Content Curation
- Sales & Marketing Automation
- Analytics Platform
By End-Use Industry
- BFSI
- Retail
- Consumer Goods
- Media and Entertainment
Market Overview: North America’s AI in Marketing Landscape
North America, encompassing the United States, Canada, and Mexico, stands as a global leader in technological innovation, infrastructure, and quality of life. The region’s markets thrive on competition, driven by rapid tech advancements and consumer demand for high-quality, tailored solutions. Within this dynamic environment, artificial intelligence (AI) in marketing is gaining momentum, fueled by the surge in big data analytics and a shift toward customer-centric strategies. Businesses are prioritizing innovation to meet evolving expectations, positioning AI as a critical tool for competitive differentiation.
Key Regional Strengths
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Tech Adoption & Economic Influence: Supportive government policies, a robust industrial ecosystem, and high purchasing power—particularly in the U.S. and Canada—make North America a hub for technological development. Disruptions to industry growth here have cascading effects on the broader economy.
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COVID-19 Impact: Despite registering over 32.4 million U.S. cases by April 2021, the pandemic accelerated AI adoption in marketing. While overhead costs (sales, R&D, administration) initially declined due to lockdowns, businesses optimized cost structures, improving profitability. Government-deemed essential projects continued uninterrupted, and AI demand rose as companies sought agile, data-driven solutions amid uncertainty.
Strategic Insights for Market Success
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Data-Driven Decision-Making: Leverage analytics to identify trends, untapped segments, and regional nuances. Actionable insights enable unique value propositions, helping businesses stand out.
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Anticipate Market Shifts: Proactively monitor emerging technologies and consumer behaviors. Stakeholders must adapt strategies to leverage AI’s potential in personalization, predictive analytics, and automation.
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Future-Oriented Agility: Prioritize long-term resilience by investing in scalable AI solutions. Align innovation with evolving regulatory landscapes and ethical considerations.
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Collaborative Ecosystems: Engage with startups, academia, and cross-industry partners to drive R&D and accelerate AI integration.
By harnessing these strategies, stakeholders—from investors to enterprises—can navigate North America’s competitive terrain, capitalize on AI-driven opportunities, and achieve sustainable growth in the evolving marketing landscape.
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About Us:
Business Market Insights is a market research platform that provides subscription service for industry and company reports. Our research team has extensive professional expertise in domains such as Electronics & Semiconductor; Aerospace & Defense; Automotive & Transportation; Energy & Power; Healthcare; Manufacturing & Construction; Food & Beverages; Chemicals & Materials; and Technology, Media, & Telecommunications
Author’s Bio:
Suryakant Gadekar
Senior Market Research Expert at Business Market Insights
