Global Probiotics Market to Reach USD 121.64 Billion by 2031
The global probiotics market was valued at USD 70.36 billion in 2023 and is projected to grow from USD 74.36 billion in 2024 to USD 121.64 billion by 2031, exhibiting a CAGR of 7.28% during the forecast period. The market is primarily driven by growing consumer awareness of gut health, rising demand for functional foods, and increasing applications in human and animal nutrition.
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Key Market Drivers and Trends
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Rising Consumer Awareness of Gut Health
- Increased understanding of the role of gut microbiota in digestion, immunity, and mental health.
- Growing adoption of probiotic-rich foods and dietary supplements.
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Surging Demand for Functional Foods & Beverages
- Probiotic yogurts, fermented drinks, and dairy products are widely consumed.
- Expanding market for non-dairy and plant-based probiotic alternatives.
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Expanding Applications in Animal Feed
- Increased use of probiotic additives in livestock feed for improved gut health and immunity.
- Regulatory bans on antibiotics in animal farming are boosting demand for probiotic solutions.
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Advancements in Probiotic Strains and Delivery Methods
- Development of heat-stable probiotic strains for broader food and beverage applications.
- Introduction of capsules, gummies, and functional powders for enhanced consumer convenience.
Market Segmentation and Regional Insights
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By Product:
- Probiotic Food & Beverages – Largest segment, including yogurt, kombucha, and fermented products.
- Food Supplements – Growing demand for capsules, tablets, and powders.
- Animal Feed – Increasing adoption in poultry, aquaculture, and livestock.
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By Ingredient:
- Bacteria (Lactobacillus, Bifidobacterium, etc.) – Dominates the market due to proven gut health benefits.
- Yeast (Saccharomyces, etc.) – Gaining popularity for antibiotic alternatives in animal nutrition.
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By End-Use:
- Human Probiotics – Driven by demand for digestive health and immune support products.
- Animal Probiotics – Increasing focus on gut health and feed efficiency.
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By Region:
- North America – Strong consumer preference for functional foods and dietary supplements.
- Europe – High demand for fermented dairy products and clean-label probiotics.
- Asia-Pacific (Fastest Growing Market) – Rapid adoption in China, India, and Japan due to rising health consciousness.
- Latin America & Middle East – Expanding health and wellness trends driving growth.
Conclusion
The probiotics market is set for sustained growth, driven by rising health awareness, innovations in probiotic formulations, and expanding applications in food, supplements, and animal nutrition. With continued scientific advancements and consumer demand, the industry is poised for significant expansion globally.
